Insights

As of 2020, the world is facing its worst health crisis in more than a century. The COVID-19 spread at breakneck speed around the world, forever altering how and where people work. It made us rethink our goals, our vision, as well as our priorities.

Each business is unique with its own brand identity, which is associated with every visible element representing the brand, from color, design, logo, to font, mascots, and so on. In office design, embodying brand identity in the workplace design is one of the most essential things to start with.

A workplace strategy is the study of workplace environments and how to set the physicality of an office as it relates to the business objectives.

Productivity at work is one of the ultimate goals in workplace strategy and design. There are a variety of factors that can have an influence on an employee’s performance and well-being at their workplaces.

According to Andrew Naber ’07, an average person will spend about 90,000 hours, which means about one-third of their life at work. Nowadays, people expect to have a more optimal workplace filled with amenities that promote wellness, happiness, and satisfaction.

Months after endless lockdown and the roll-out of vaccines, the world is eager to be back to “the new normal”. We haven’t known the exact days yet, but no matter when it is, companies are likely much better off having a plan for this return.