The idea of turning the mechanical daily work into a creative and dynamic task is presented after our design teams witnessed Caleres’ staff spending 50% of the workday dedicated to testing and admiring prototype shoes brought in by their manufacturers. An outstanding catwalk was placed in the center of Caleres office, activating from the working station through the side of reception areas to a stage. Employees as professional shoe models walk the runway from their workstations and experience their own “stage” with Calares shoes, fully and vividly. The overall design gets rid of the boring tasks and brings joy to employees at work.
Caleres
Caleres stamps its leading position as the most desired brand portfolio in the footwear industry with an international presence spanning more than 1,200+ branded retail locations globally. Characterised by a 140-year legacy of craftsmanship and commitment to people as their slogan “Inspiring people to feel good feet first”, Caleres’ human-centric approach permeates the design of its office in Vietnam.
Project name
Caleres
Location
HCMC
Project sizes
310 sqm (GFA)
Completion date
November 2018
Service line
- Design
- Build
DIVERSITY OF WORK SETTINGS TO PROMOTE INNOVATION
